Market Sizing – Bottom Up

Bottom up revenue estimates all come down to what you believe you can do. How many units can you produce, how many units can you sell, what price point(s) do you think will work. Looked at from this perspective, the numbers are almost always more sobering than the top down analysis. But don’t give up, because we’re not done yet.

Here are some resources to help you with your bottom up revenue forecasting:

Investor Pitch: Bottom Up Market Sizing

Bottom Up Market Sizing

Sorry Guys – It’s the Size of the Wave Not the Motion of the Ocean

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