Pitch Perfect: Selling Your Ideas = Selling Trust in You
One of the things we spend a lot of time on in entrepreneurship education is presenting — often simulating pitching to investors. The skill we are trying to teach, however, is how to sell your ideas. Selling ideas does not come natively to many people, perhaps even to most people. The resources below will get you thinking about what it takes, but you will need to personalize any of these approaches because in order to sell your ideas what you really have to do is get your audience to believe in you.
Elevator Pitch – this article from CBS talks about what to do when the product you’re pitching is you.
How to Pitch Yourself in 30 Seconds – Bloomberg Business Week’s take on pitching yourself after you have the job or the investment.
Three more links on pitching yourself in both hiring and investment situations:
Art of the Start (video) – this is Guy Kawasaki giving a presentation based on his book The Art of the Start. This particular version is getting a little dated as it was taped during W’s administration, but it is still full of insights on how to get a start up off the ground including selling your ideas to investors.
How to Pitch to Angel Investors – This article from Inc.com talks specifically about how to pitch to angels. You’ll see a recurring theme here — the the pitch is really about engaging other people in your vision and then selling them on you.
Pitching to VCs (video) – This is a Ted Talk from entrepreneur and investor David Rose on how to pitch to potential investors.
Speaking of Ted Talks, they are a gold mine of learning opportunities in the area of presenting and persuading. Regardless of topic, the ideas are new and the passion is clear. So which Talks move you? Which do not? Which speakers make the time fly by and which ones do you fast forward or switch to the transcript? Can you figure out what the commonalities are in the ones that change the way you think? What do you think makes a great presentation?